How to make your research article more visible and findable

You can enhance your article’s visibility by focusing on SEO (Search Engine Optimization) and selecting effective keywords. SEO helps search engines recognize your article as relevant for specific search terms, increasing its chances of appearing higher in search results.

SEO involves optimizing your article so that search engines can easily find and rank it for relevant search queries. This is achieved by choosing strategic keywords that match what users search for online.

To add keywords to your submission, refer to How do I submit a manuscript in Editorial Manager.

Select keywords that capture the essence of your paper. Use a balance of general and specific terms, avoid overly niche keywords that limit your audience, and include related words and methodology-specific terms.

Test your selected keywords by searching for them online. Check if the search pulls up very similar articles to your own. Adjust your keywords based on these results to improve visibility.

Testing allows you to see how easily your article can be found and helps you understand your competition. It also provides insights into whether your keywords are appropriate and effective.

Elsevier offers text editing services that improve the quality of your manuscript, help you adhere to journal guidelines, and ensure that your keywords align with the journal’s requirements. This support makes the process of publishing and optimizing your article easier.