Elsevier

How can I promote my research?

Last updated on December 18, 2023
Share your article

Congratulations on your publication! Now your paper is online, you can promote it – sharing your paper with colleagues, the media and the general public can help you take the next step with your research, by attracting funding and collaborators.

Use these resources to share your article with the people who need it – and make an impact globally:

  • Scholarly collaboration networks: Showcase your research and network with your peers.
  • Mendeley: discuss papers with your peers, build your research network and showcase your own publications.
  • Open access: Get the most out of your open access publication.
  • Share Links: Promote your article with Share Links.
  • Howcanishareit.com: Make sure your work contributes to wider scientific progress by sharing it appropriately.
  • Lay summaries: Translate your research for a wider audience.
  • Social media: Brush up on your social media skills with Researcher Academy to reach your audience online.

Be discovered online

  • Complete your Mendeley profile and showcase your own publications here.
  • Enhance your LinkedIn profile with your publications and images.
  • List your articles on your website or blog.
  • Register for an ORCID ID (unique author identifier).

Personal contact

  • Present your work face-to-face during conferences and electronically via video meetings.
  • Use your email signature to tell people about your article.

Social media
There are billions of people on social platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, WeChat, Weibo, and many other upcoming platforms to share your research work.

  • Share links to your articles.
  • Post regularly.
  • Know the influential people in your field.
  • Engage with others in discussions.

Media relations

  • Explain the significance of your research and its key outcomes in lay language. Use this for press releases or sharing on social media.
  • Make use of your institution’s communications channels such as press releases and newsletters.
  • Contact your publisher if you think your article is interesting for a wider audience.

Benefit from sharing your data

  • Get credit for the work you’ve done.
  • Leads to more citations.
  • Increases your exposure and may lead to new collaborations.
  • Find out more on the Author Resources pages

Find out how you can share your article more broadly.

Read the Get Noticed Brochure and How to get your research published… and then noticed for further information.

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