What are the requirements and topics I should cover when writing a blog post to promote my book?

Last updated on June 20, 2019

SciTech Connect and The BookMark are proprietary blogs that feature articles written by Elsevier authors and editors within the science & technology and medical communities. Blog posts can be far-ranging – from trending topics that relate to your book to expressing an opinion on new research, new medical discoveries, or the field in general. Successful bloggers create buzz by showcasing their passion and interest while including relevant media such as videos, photos, infographics, biopics, and links that offer additional reading and further ways to connect with their online presence (such as Twitter handles, Facebook pages, blogs and websites). We recommend that each blog post is 600-1200+ words.

When writing a blog post consider highlighting:

  • Benefits of your book and what problem(s) it solves for the reader.
  • Yourself, your passions and why you got involved in your field.
  • A topic or current event in your industry.
  • What current gap in the market title is filling (i.e., what makes it unique).
  • Unique experience that would help/be of interest to others.

Once you've completed a blog post, please submit it to us using the Email option at the bottom of this page, including which site it is intended for.

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